Attention. Interest. Desire. Action.
02 August, 2020 - 1 min read
I stumbled upon this (well known) term when reading up on how to be an effective copywriter.
The formula is simple enough to understand but it looks like it's going to take me quite a bit of practice to master.
Attention - Grab the reader's attention with a bold headline Interest - Give them a point of interest so they continue reading Desire - Create desire in the reader as they read more of the text Action - Finally after entertaining, educating and creating desire in the reader you need them to take action.
I'll have to combine this with good SEO writing on my project websites if I'm going to enjoy any level of success.
More to come...